If you want to attract women, you have to think
like a salesman. Know what your clients want, and
tune your product - that's you - to fit the clients'
needs.
In order to do that, you have to do the same thing
all marketers do to capture people's interest with
their products: develop killer PACKAGING. Hey, let's
face it: women judge men based on looks. And who can
blame them? Before they can get to know you, they
only have visual things to judge you on: your
clothes, your height, your body language, your
status. We men are just like any other product: in
order to sell well, we need great packaging!
It all comes down to women's evolutionary instincts:
find the best mate for them and their unborn
children. How do they do this? By seeing which men
are strong, which ones are successful, and which
ones have high status.
While times have changed, still these instincts
remain. One evolutionary scientist, Dr. David Buss,
did a study of over 10,000 people in 37 countries,
on six continents, and found that women value men
based on three big things: ambition, status, and
financial resources. Similarly, relationship expert,
Andrea P. Roberts, suggests that women determine a
man's worthiness based on 3 "T's", or "takais," a
Japanese word that represents good qualities:
education level, physical height, and salary level.
Quite a bit deeper than having a nice ass and big
breasts, isn't it?
Okay, some of you may be thinking: Well, I'm not
tall, and I'm not rich. Now what?!?
The good news is, height and wealth aren't the
be-all and end-all of attraction; they're just aids
to success. It's similar to saying you want a really
expensive car - but that doesn't mean you'd never
drive a Honda. In fact, for a lot of people
(including women!), when you learn that Hondas have
better mileage than Hummers, they can be more
attractive! As Roberts writes, "even an ordinary man
doesn't have to be exceptionally rich or powerful to
make women want him. It's all a matter of the
women's perspective if he ends up taller, smarter or
wealthier than them."
Got that? It's all about perspective: how you market
yourself successfully to a woman. Hey, lots of
people know that Creative MP3 Players are better
quality than I-Pods, but that doesn't seem to stop
Apple from selling I-Pods like hotcakes, does it? So
if you're short, or of average income, but present
your positive traits in the right way, it won't
matter: you'll become the I-Pods of men! As Roberts
writes, "Think of Napoleon, Mickey Rooney or
Groucho; they are humorous, artistic or politically
powerful men who wooed women into their beds and,
horizontally, the height issue wasn't a factor.
Polite and persuasive persistence is the best
trait."
So what we have are five areas that we must market
effectively if we want to spark an initial
attraction from women. After that, it's up to you to
show what a great guy you are: let her know you're
special, unique, one of a kind. That's what makes
you...a best-seller!
1. Ambition
From an evolutionary stand-point, this one makes
complete sense. Think cavemen and cave women in the
Stone Age, with some of the weaker cavemen seeking a
higher station in the tribe. Who do you think the
cave women went for? The men who hobbled along
meekly in the bottom of the order - or the men who
strived for more and sought a higher place in the
pack? Much of a woman's desire to be with a man who
is ambitious and seeks success, is based simply on
survival: The more powerful the man, the more likely
she'll survive and live well. Logically, going for a
guy who has no ambition means she's likely to live
in poverty and struggle. Not very appealing, is it?
So you have to present yourself as a guy who?s not
satisfied with his station in life. This is good for
both you and her. If you?re making 6 an hour at
McDonald's and are content to stay there, not many
women are going to be attracted to you. But if
you?re making 6 an hour and working your ass off to
own your own franchise, taking business classes at
night so you can learn how to run a business: well,
suddenly you?re not so bad-looking! Believe me,
women will give men a chance, they want to give men
a chance-?as long as they see potential. Know that
quote, "Behind every great man is an even greater
woman"? Show you've got potential and direction, and
you'll get that great woman.
2. Status
Again, evolutionary instincts of survival make
women naturally attracted to men of high status.
High status=good living for herself and her
children. Fortunately, projecting high status does
not have to be difficult; according to Roberts,
"Wearing the right clothes, especially nice shoes,
can go a long way toward portraying wealth. Taking
on the unshaken or unworried attitude of wealthy men
can project affluence. Hesitant, irresolute, bland
men come across as having lower incomes and being
less reliable." Got that? You don?t have to be a
powerful, articulate man yourself - you just have to
project similar qualities.
Some of ways you can show quality include:
Not putting yourself down. Without being a braggart,
talk positively about your accomplishments, job
position, and possessions-even if they're not much.
If you treat things as a big deal, other people
will, too. Conversely, if you downplay your
accomplishments and character, women will, too. Your
attitude is contagious, so make sure it's an
enthusiastic, enlivening one that people enjoy.
Act confidently around women. Don't let women assume
a higher status than you. Show them that YOU are the
one with higher status. You can do this in a number
of ways, including not acting impressed by a woman's
beauty or career (say, she's a model); teasing her
about her clothes or makeup; and asking her to buy
you a drink. Chances are she won't, but just by
acting like you deserve it, you raise your status!
She's not such an untouchable goddess in the end.
Remember, as well, that women want to EARN a man;
they relish the challenge of luring in a winning
catch. So play hard to get: talk to other girls, say
you've got to be leaving just when things are going
well, don't immediately ask for her phone number. If
you act like a man who can have his pick of women,
then chances are, you will!
Knowing people of high status. This is a great one.
Get to know the people of power: the club owners,
bartenders, maitres'd. Position yourself as a
sociable person who's in the know. When a woman sees
you getting special treatment and chatting with
high-status people, she'll see right away that
you're someone of importance. It will also reduce
the importance of the other factors, such as height,
money, and ambition; immediately you've proven
yourself valuable.
Social proof/Female acquaintances. Hey, nothing
says, "This guy's attractive" than having females
around him. Of course, the hotter they are, the
hotter you look, but even just having
average-looking female company can only help: it
shows women that other women are interested in you.
Do your best to get your female friends and family
(sisters, cousins) to come out with you. It's social
proof, and it works!
Wearing nice clothes. "When a man is well dressed,"
writes communications expert, Leil Lowndes, "it
signifies his ability to provide for her offspring."
You don't have to be rich and powerful to wear nice
clothes. You just have to show that you?re a man of
quality, a man headed towards somewhere who pays
attention to dress (something women cna never get
enough of). Formal clothes, such as a suit, convey
that you are serious about success; you desire good
things. So just by wearing a nice sports jacket,
dress shirt, and slacks, you let a woman know you're
a man with status. You're a man who could provide
for her and her children.
The colors you wear are vital: Studies show that
red, burgundy, and black clothes convey high status.
So get yourself some slick black suits or formal
wear, a red shirt, and one of my favorites (and
girls?!), a sleek burgundy button-down shirt. They
all convey regality and strength.
In the case of red, you have the added bonus of
sexuality, power, and dominance: definitely good
qualities to portray! Go and purchase a nice red
polo shirt, or red tie for your suit.
If you enjoy white clothes "the color of purity and
cleanliness" then make sure you work on your TAN.
White clothes against a dark backdrop make you look
exotic, sexy, and well-travelled. You don't have to
be an jet-setting playboy, to look like one!
Winning body language. Women judge men by the way
they move and position themselves; it's part of
their superior communication skills to know what a
man is thinking or feeling based on his body
language. So, position yourself in the right way:
don't slouch, sit upright, gaze at her knowingly,
lean into her to initiate intimacy.
3. Financial Resources
According to Matthew Fitzgerald, author of
"Sex-ploitation," "Studies with college coeds show
that when shown photographs of men dressed in
high-status uniforms, ties, expensive watches, etc.)
and low-status uniforms, these women would be
significantly more willing to enter into
relationships with the more expensively-attired
males regardless of the man's physical appearance.
To a woman, attraction is simple: green is very
good-looking."
Okay, so not every guy has money for expensive suits
and watches, and materialism may not be part of your
game. However, if you want to impress women, one of
the fastest ways is by wearing snazzy clothes,
sporting nice shoes (girls LOVE shoes!), and driving
an expensive car. Especially when it comes to
designer brands, women are VERY keen at spotting
high-quality products. It's just part of their
nature; with expensive possessions come high status
and ambition, and a more comfortable lifestyle.
Again, this all comes from their instinctual drive
for survival and prosperity for themselves and their
children. By owning the best, you become the best.
At least on the surface.
Ultimately, if you want true love it's up to you to
find women who share the same goals and values. If
money and status aren't the most important things in
life for you, don't chase the girls who do
prioritize those things. Don't go for the shallow,
bitchy types who only judge a man by how much he can
spend on her.
4. Educational Level
Knowledge really is power, and on top of that,
it's an aphrodisiac! Gone are the days when being
smart was acquainted with being a nerd; now,
knowledge and intelligence are your friends. It's
the easiest way to money, and the easiest way to
success. So show it off a little. Let her know your
TALENTS, your interests, your areas of special
knowledge. As Roberts writes, "Women are drawn to
experts like the Crocodile Hunter, Bill Gates and
Chris Rock because they're experts in their
industries." None of those guys is particularly
good-looking, but they're good at what they do, and
parlay their knowledge into success, which drives
women wild.
A guy who's an expert is one who is clearly
successful and of higher status. At the very least,
having a special knowledge means you have the TOOLS
for success, and can provide intellectual
stimulation for a girl (which, unless she's a bimbo
with an IQ of 70, is quite important for women).
Additionally, just being in school is a great way to
show off your knowledge: "If you're in school, not
only are there more women available, but you've
already demonstrated to them that you're getting
educated. Otherwise, it's up to you to come across
as reliable and credible without making her feel
dumb."
5. Physical Aptitude
Physical height alone is an easy way to catch a
woman's attention, but it's not the only thing.
Again, evolutionary mechanics come into play here. A
man who is tall, strong, and athletic is more likely
to fend off threats to the woman and her children.
He is also more likely to have a strong immune
system, which will further aid their chances of
survival. So, you can't blame women too much for
valuing these things: in the world of female
attraction, it really is a survival of the fittest.
Those who show women they are in shape and healthy
are much more likely to survive the dating game!
Ergo, athletes, bouncers, firemen get the girls.
As for height, it's all a matter of perspective.
We've all seen short guys with tall beautiful women.
Neil Strauss himself, the best of the best pickup
artists, is just 5'6" yet gets more beautiful women
than we can imagine. How? By believing in himself.
By positioning himself as a man of high status. By
not bowing down to women of greater height or
beauty. And by being a guy women know is fun and
energetic to be around. In short, he's got INNER
GAME, and when you have that down, nothing can stop
you. You may even find yourself dating women who are
taller than you!
But remember, presenting a man who's healthy and
strong, willing to stand up for himself and the girl
in a fight: that's the kind of guy who women will go
for, regardless of height. Did you know that men
with strong immune systems give off pheromone scents
that women are instinctually attracted to? If you
pay attention to what you eat and go to the gym on a
regular basis, you're going to build your immune
system up, and attract women without even trying! So
do it, and watch the number of dates you get, soar.
In the end, men are like books: women judge them by
their covers. But inside is an even great story. So
make your cover captivating, and you'll become a
"best-seller" in no time!
